When evaluating a business, the most important thing that you naturally look into is the rate of return. This is the figure that determines how profitable an investment could be. It is the measure from which you decide how to invest your money; moreover, what to do with the profits. A careful look into this figure is crucial for any firm, especially those in the telecom industry, who rely mainly on long term profitability to survive.

Any Telecommunication company worth its salt ensures that it is generating enough revenue through the use of robust network monitoring practices. Efficient network monitoring, coupled with the knowledge of Business Intelligence principles is essential to propel a company to thrive in today’s competitive industry.

To that end, this issue of NBI Magazine features two articles that tackle various factors behind increasing revenue. The first article by Vinod Plakkal discusses the implementation of Business Intelligence in the telecommunication industry to increase sales. Jesse Purdue’s article on the other hand, takes an in-depth look at Business Intelligence. Specifically, he presents how one can quantify Business Intelligence in terms of ROI. We also feature news articles to further illustrate how Business Intelligence serves as a key factor that contributes greatly to business success.

We hope that you find this magazine interesting and useful. It is our clear ambition to enhance and develop the NBI Magazine in every issue. We sincerely hope that you, our readers, can contribute to our growth.

If you would like to submit an article, or if you have topics that you would like us to focus on, please let us know by mailing us at feedback@nbi-magazine.com.

Featured Articles

• Telecom Industry to Boost Sales with Business Intelligence

• IRACIS - A Roadmap to Business Intelligence ROI

Featured News

• TEOCO Brings Powerful Network Cost Management, Revenue Assurance and Business Intelligence Solutions to the Cable Industry

• Brazil’s Leading Telecom Builds Revenue, Market Share and Customer Loyalty with Informatica Business Intelligence Platform

• An Effective Business Intelligence Strategy is the Key to Business Success, Says IDC